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About Me:

My name is Matt Griffin and I operate Liquid Design Media in Midland, Texas.

More About Me On My Ziki >>

Contact Me:

Have a comment or question? Just go to the contact page on my site ldminteractive.com and send me something.

What's This Blog All About?

Bits O' NewMedia is a log of the interesting discoveries I have made as an independent consultant/designer in the world of new media. Creative inspiration, design techniques, thoughts, business... Anything to do with the new media industry is fair game.

What I Read:

- Simple And Loveable

- A List Apart

- Wisdump

- Cameron Moll

- Style Grind

- Dave Shea's Mezzoblue

- Shaun Inman

- We Break Stuff

- Jason Santa Maria

- 31 Three

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What Does Your Design Really Say?

As designers, whether we realize it or not, the products of our labor have a huge effect on culture at large. Specifically, web designers decide how linguistic data should be presented to the population which affect how they will interact with that data. Wow! Design matters.

A perfect example of this is the recent project of design gurus Pilipp Steinweber and Andreas Koller called Similar Diversity. Essentially, Similar Diversity is a graphical representation of the common word usage in the writings considered holy by the major world religions. It portrays all religion as a huge nebulous blob of similar thoughts and ideas.

This design is saying something and affecting the way people think in a very tangible way. It reminds me that every decision I make in my design process should be evaluated carefully so I can better understand the message I am conveying with my design. Can theology really be reduced to a mechanistic chart of similar words ripped from their original context? After all the meaning of a word changes dramatically when you change the words around it. No. Religions are opposed to each other in concept not in common use of language to express those concepts.